WineHacks is a yearly innovation event that is happening over a 54-hour weekend, during which groups composed of developers, business managers, startup enthusiasts, marketing wizards, graphic artists, wine lovers and more pitch ideas for new startup companies in the wine industry and work to develop a working prototype, demo, or a presentation. WineHacks is proudly sponsored by Purcari winery.
We see huge potential in developing new products and unique marketing strategies in the wine sector. At Purcari we believe that crowdsourcing is a great tool for corporate innovation. Our vision is to transform Purcari into a co-creation platform, that innovative and brilliant minds can use for starting a wine business. We coined it WaaS, wine as a service.
As I entered the coworking office where WineHacks was starting, I could feel a different surge of energy. So many people, so many teams, so many ideas. All wanting to challenge the Status Quo and build something that matters. There was a huge room prepared for the hackathon with chairs and tables. Unlimited food and wine. WineHacks swag. The message was clear.
Participant and Winner of the 1st edition